TikTok is big business – and especially so for the fitness and wellbeing industry. Globally it boasts 1.9 billion users and many of them are aged between 18 and 30. This makes it a great place to set up and develop content that can assist with improving the health and wellness of others, in a professional capacity.

If you’ve been thinking about trying to break into the world of fitness influencing – here’s how to begin your TikTok journey.

Think of an innovative username and profile design

It’s hard to come up with ideas that are truly innovative and brand new – especially when it comes to finding a username that suits both you and your goals – but whatever you choose it must be memorable, not only to you but also for the people you want to attract. The same goes for your profile design and layout – and your bio.

What sort of content do you want to promote?

Think about your aims. What is it you want to show off as regards your knowledge and expertise? Is there a particular niche that hasn’t been cornered yet – or a style of exercise that works for you and would benefit others? Once you’ve decided on this, then the next stage is to plan your content and come up with a calendar of ideas for posts. Work out when you want to post, how often, and what your style of presenting will be.

Make sure your content is accessible and safe

As well as thinking about the obvious areas of accessibility, such as making your features work for people who are deaf, or partially sighted – or may have other disabilities or neurodivergence, think about safety too.

Invest in a great piece of kit like a VPN and use something like the Surfshark VPN comparison tool to make sure your account is protected and that your IP address is as secure as it can be from obvious cyber threats.

Chat and get to know your followers

Well done! You’re up and running and your account is seeing results. Now to take things further. It’s not just about posting content – it’s about reacting to what your followers tell you they want to see, or engaging with their comments.

Naturally, you’ll get a mixture of feedback – mostly positive and some negative, but it’s about drawing inspiration and ideas from that, and working harder to make your TikTok followers search out your content above others! Make sure you use the best hashtags and SEO-based phrases that will stand out and enhance your visibility.

Finally, this is where other TikTok creators come in. Whilst it’s a competitive marketplace for many, collaborations with other fitness accounts and users are a fantastic opportunity to get yourself in front of a new audience as well as help promote positivity amongst other fitness pros in the community. Engaging with them is a great way to further your reach.

The last lap…

 In conclusion, more people are turning to social media for fitness inspo, and starting a TikTok account can be a great motivator. With a little hard work and insight – it can be a great way to share your love of well-being and health with others and motivate people to start on their journey to a better lifestyle.